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Carhartt - For Those Who Do
Art Director - CT Rivera
Copywriter - Hoang Ho
The Concept
Less Talking, More Doing
Since 1889, Carhartt has been the preferred workwear for hard workers. Our campaign celebrates the doers whose actions outshine mere words, highlighting Carhartt's durable fabrics designed to match your work ethic.
OOH Subway Triplet
OOH Subway Single
OOH Subway Terminal Single
OOH Entrance Single